Revisiting retro snacks: Summer Roll

September 4, 2012

Nougat covered by chocolate and coconut. Yes or no?

The Summer Roll has been around for decades, but I am still not quite sure what makes this summery. Perhaps it’s the coconut that has a tropical feel, but Summer Roll is the classic example of some market research that indicated that ‘Autumnal Log’ would move less units.

Nothing wrong with the ingredients, so long as you like Nougat, Chocolate and Coconut, but there are combinations that work (beer, burger, chips), and those that don’t (ice cream, bacon and whiskey). Summer Roll is just one of those that doesn’t work. Controversial call I know, but this blog isn’t afraid to take on the big issues like this.

1.5 stars


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